I lead digital marketing teams to drive revenue and profit contribution growth for CPG brands. In my career I have profitably driven hundreds of millions in revenue and managed tens of millions of dollars of profitable performance marketing spend for category leading Direct to Consumer Brands in North America.
Previously I served as the Vice President of Digital Marketing at Profectus Beauty (an AUA Private Equity Partners company) owners of Keranique, ThickHead, and Hydroxatone. Profectus Beauty creates and grows iconic beauty brands by developing scientifically advanced, clinically tested products that are designed to deliver real results for its more than 10 million customers worldwide.
Prior to Profectus Beauty I did marketing projects with over 50 companies including BMW i Ventures, BigCommerce, Village Global, The American Heart Association, Amazon Studios, and more.
I’ve been interviewed about my marketing work in The Huffington Post, Forbes and TheNextWeb. I’ve also been mentioned in the Los Angeles Times, Entrepreneur, Inc, and Yahoo News. I’ve spoken about marketing at events at Google HQ, WeWork HQ, Microsoft and I’ve given an official TEDx talk.
Email: daniel@danielwallock.com
Twitter: @danielwallock
Facebook: @wallockdaniel
LinkedIn: @danielwallock